I worked with agency SpecialGuest on Snapchat’s “Real Friends” campaign. We aimed to cast real pairs of friends who value Snapchat as integral to their relationships, interviewed them, and broke down their friendships into bite sized stories told through their voices and actual Snaps. The campaign featured friends from 8 different countries across several languages. I worked closely with the edit and creative team to choose the right Snaps and content to showcase their friendship, and put together pieces from their interviews to weave the best story.
