Lululemon

I concepted and directed two campaigns for Lululemon. The first idea was that their brand ambassadors would read tweets that Lululemon guests have sent about the products and respond with their own thoughts. We worked with several Lululemon Chicago based ambassadors and spoke to products ranging from boxers to outerwear, but the most important aspect was using this format to let the ambassadors’ personalities shine through.

Then, for the holiday season, I worked with Lululemon and their brand ambassadors to showcase Lululemon’s top five popular gifts for different types of personas. For example, one of Lululemon’s ambassadors is professional fencer Daryl Homer, who travels a lot for his sport. He gives his gift recommendations for people who travel as much as he does.

Each campaign consisted of 16 different pieces of content across Instagram Feed and Instagram Stories for @lululemon and @lululemonmen. The select videos featured here are for the Instagram Feeds.