We filmed three distinct spots (in one day!), each encapsulating a specific persona of someone in the market for a new car. The “Scout” is a lighthearted comedic approach which speaks to a detail-oriented searcher. The “Idealist” is all about style. And the “Life Hackers” are all about making it easy so they can maximize their time. I wanted to mix up the direct-to-camera dialogue with quick cuts, zooms, and multiple camera angles to keep each frame visually interesting.
